SONY ANNOUNCES NEW MASTERING SERVICE
Dec 18, 2006 9:23 PM
Sony Music Studios, a division of Sony BMG Music Entertainment, today announced a groundbreaking new service primed to revolutionize the independent music community: Sony Music Studios Internet Mastering, or SIM, now live at www.sonymusicsim.com.
With the debut of this new service, artists from anywhere in the world can have their music "mastered" by accomplished engineers at one of the top studio facilities in the world for a fraction of the normal cost and all with a click of a mouse. Users can upload up to four songs per "project," which allows for a fast turnaround time and affordable price structure, starting at $99 per track.
Mastering is the process of finalizing a record for music-label approval, radio airplay and commercial release. A mastering professional adds depth and range to a recording, executes final edits, enhances the overall sound and helps establish a cohesive identity for an artist's work.
Unlike other Internet-based mastering services, SIM offers a comprehensive solution for any artist—major, independent or novice—providing them with access to state-of-the-art mastering equipment and the experience, talent and artistry of the music industry's most respected and sought-after mastering talent. SIM can give any project a highly professional, studio-quality sound, and during the testing phase, artists who use popular social-networking sites for promotion—such as MySpace, PureVolume and GarageBand—found the service to be extremely valuable, according to Sony.
For more information, visit www.sonymusicstudios.com or www.sonymusicsim.com.
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