JAN. 22: MUSIC FOR IMAGES AT MIDEM 2007, CANNES, FRANCE
Jan 2, 2007 6:21 PM
The increasing collaboration between the music industry and brands will be a key theme at the Music for Images conferences at MIDEM 2007. Launched in 2004, Music for Images explores how music is being used in film, video games, TV and advertising. The fourth edition of Music for Images will take place at MIDEM on Jan. 22. The 41st edition of MIDEM will be held in Cannes, France, Jan. 21-25, 2007.
Music for Images 2007 comprises three dedicated panels focusing on video games, film/TV and advertising/branding. Panelists include representatives in each field, and the entire program will be chaired by Daniel Glass, president of Glassnote Records (U.S.).
Returning for the third consecutive year at Music for Images will be the listening sessions. A total of three separate listening sessions will once again provide companies with the opportunity to submit and play their tracks in front of international music supervisors who are actively looking for music to place in video games, adverts and film scores.
The first panel to kick off the conference is titled "Video Games: The Latest Challenge for Labels and Composers." Headlining the session is the music visionary, producer and founding member of legendary funk outfit Chic, Nile Rodgers. The world-renowned music producer, associated with an impressive array of artists from Madonna to David Bowie, is also the founder of Sumthing Else Music Works, a label for licensing and distributing video-game soundtracks. As such, he will be giving his insight into the new opportunities for artists and leading talent in this newly emerging musical genre. Other speakers include Nick Wiswell, audio manager, Bizarre Creations (Project Gotham Racing); Richard Jacques, composer for titles such as Jet Set Radio and Headhunter; and Eckhardt Consulting's Randy Eckhardt, in charge of music licensing for Guitar Hero.
"The New Role of Music in Feature Film Marketing" will be the second dedicated focus and will present an exclusive look at how music has become a key element in the feature-film business. The session is organized with Hollywood agency Zync and features Drew Sherrod, music supervisor for Open Road Entertainment, and Niki Gascon, director of music for Warner Bros. Pictures.
The third and final panel poses the question, "Are Brands Shaping the New Music Economy?" While the music industry is looking for new revenue streams, brands are searching to build deeper relationships with consumers. The promising but complex mix between music and brands ranges from the simple sponsorship deal to innovative partnerships. Speakers for this panel include: Johan Jervoe, VP Marketing & Communications West Region, McDonald's (Germany); Cornelia Schneider, Head of Services/Sponsoring, Volkswagen (Germany); Duncan Bird, VP Futures, Sony BMG Entertainment (UK); Mark Boyd, Head of Content, BBH (UK); Kenneth Hertz, Senior Partner, Goldring Hertz and Lichtenstein (U.S.).
On Monday, Jan. 22, Sony Computer heads up the first listening session, in which the winner will have his or her music placed in a video game and also be offered a work-experience session with composer Richard Jacques. The second listening session will offer contestants the opportunity to submit music for the hit U.S. hospital series Grey's Anatomy. The U.S. music-supervision agency Zync will ask contestants to compose or propose tracks for a specific set of scenes from the series. One or several winners will be retained by the Chop Shop's Alex Patsavas, music supervisor for Grey's Anatomy and numerous other popular U.S. shows. The third listening session will offer the winner a placement in a forthcoming Activision video game.
For more information about Music for Images and MIDEM, visit www.midem.com.
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