Travel the World as One of the "Smirnoff Ten"
Jul 10, 2007 5:10 PM
Smirnoff announced a global search for 10 consumers to travel the world in pursuit of original nightlife experiences. One lucky person from the U.S. will have the opportunity to join nine others from around the globe—dubbed The Smirnoff Ten—to travel together for one year as they retrace the worldwide journey of the Smirnoff brand. This adventure will be documented through short films, blogs, photos and other media.
As part of the journey, the crew of globetrotters will travel to Smirnoff Experience events in Moscow, Shanghai, Paris and New York—the four landmark cities in the brand’s history. Each Smirnoff Experience event recreates and celebrates the legacy and heritage Vladimir Smirnoff experienced in that city. In addition, The Smirnoff Ten will visit the world’s most exciting events, festivals, bars and clubs across six continents (Asia, Europe, South Africa, Australia, North and South America). Smirnoff is seeking writers, photographers, reporters, cameramen/women and editors with unique style and finesse to comprise The Smirnoff Ten. Smirnoff will also be looking for those who are tastemakers of nightlife in their area, such as mixologists, DJs, promoters, and those who live the urban culture and can work the scene anywhere in the world.
The Smirnoff Ten will focus on the unique people and the exciting places that are shaping nightlife experiences. Each team member will report their findings back to Smirnoff through short films, blogs, photo blogs and/or articles. The submitted content will be featured on smirnoff.com as well as on websites, TV, radio, and print. As part of this effort, Smirnoff has agreed to a deal with YouTube, which will feature The Smirnoff Ten on a branded channel throughout the year.
Enter by visiting the “Smirnoff Experience” tab at www.smirnoff.com through August 20, 2007. Applicants must be 21 years or older. No purchase is required to participate. Official rules apply. One winner will be selected from the U.S.; the remaining nine winners will be selected from countries around the globe. Their journey will begin at the Smirnoff Experience Moscow event in Russia on September 29, 2007.
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