MTV-U LAUNCHES BEST MUSIC ON CAMPUS
Nov 28, 2006 2:00 PM
MTV-U, MTV's 24-hour college network, has announced the launch of Best Music on Campus (BMOC), a new online music service offering unsigned college acts weekly, monthly and yearly opportunities to launch their careers. The site enables college students to build profiles with songs, videos, pictures, blogs and more, and the best and most popular artists will be recognized with exposure on MTV, MTV-U and MTV-U.com programming; the chance to open on MTV-U tours and for emerging and established artists; and a record deal roughly every month of the year. MTV-U also announced an unprecedented Artist of the Year promotion, video and record deal to the best college act in the country. The winner will be unveiled and debut with a live performance on Late Night with Conan O'Brien.
Specific monthly opportunities available to college artists registered for MTV-U's BMOC include:
*EP, video, performance and promotion deal with Epitaph Records and MTV-U
Winning artist gets an Epitaph EP record deal and exclusive video premiere on MTV-U and mtvu.com, in addition to an opening slot on a tour date with a leading Epitaph recording artist and at MTV-U Spring Break 07.
*Digital EP, video and promotion deal with Definitive Jux Records and MTV-U
Winning artist gets a Def Jux digital EP deal and exclusive video premiere on MTV-U and mtvu.com. Additionally, top Def Jux artist Mr. Lif will serve as mentor and appear on winner's lead single and music video.
*EP and video deal with Drive-Thru Records
Winning artist will work with label execs at Drive-Thru to develop and master an EP to be released on Drive-Thru Records, in addition to a music video that will exclusively premiere on MTV-U and mtvu.com.
College students nationwide are encouraged to submit their original music today to become eligible for these and other exclusive opportunities. Submission criteria and deadlines for all competitions are available on the site.
Roughly every month, BMOC will host competitions where college students vote and help their favorite artists win deals with labels such as Epitaph, Def Jux and Drive-Thru. The first monthly opportunity will be with Def Jux to find the best DJ, MC, producer or band amongst the college ranks. College students interested in competing for this opportunity must be registered and opt in to the contest no later than Dec. 14, 2006.
Each week, MTV-U will also select a new BMOC Artist of the Week, paying special attention to those acts which are the most viewed, streamed or highly rated by college students. Every Artist of the Week will be featured in promo spots that run on MTV-U several times a week, prominently showcased on the BMOC Website and spotlighted on The Freshmen, MTV-U’s weekly rundown of new music videos from artists bubbling up on the college scene, hosted by Kim Stolz. Each Artist of the Week will also be eligible to compete for the Artist of the Year prize. A field of the top 50 college acts in the country will be selected and vie for this opportunity in late March 2007, with college-student voting playing a key role in deciding what bands advance to the final round of five. The inaugural BMOC Artist of the Year will be announced on Late Night with Conan O'Brien in May 2007.
Eligible entrants in BMOC must be 18 years old, a legal resident of the United States, and solo artists or at least one band member must be enrolled at an accredited college or university. At time of entry and during the course of the contest, entrants (and all participating band members) must be amateur artists (that is, cannot have a record deal and/or distribution deal with a major U.S. record label).
For complete details and rules, visit www.bestmusiconcampus.com.
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