BROADTEXTER.COM ANNOUNCES MUSICIAN-TO-FAN TECHNOLOGY
May 9, 2007 3:03 PM
Broadtexter enables North America-based musicians to create free mobile fan clubs that easily allow them to use regionalized text messaging to stay connected with fans. Each tech-savvy band or solo musician has an e-mail list and MySpace friends, but reaching fans with text messages about new releases or specific shows cuts above the Web noise, providing users with the next generation of direct fan communication. Artists including The Cinematics (TVT), TRAPT (Warner Brothers), The Weepies (Nettwerk), Constantine Maroulis (American Idol), Melissa Ferrick (Right On Records), The Nadas (indie) and Reel Big Fish (indie) have already adopted Broadtexter as their mobile solution.
Fans easily join a Mobile Fan Club right from a Flash widget that musicians can embed across their entire Web presence (social networking sites, blogs and home pages). Once in a Mobile Fan Club, musicians (not Broadtexter) control the messages that go out to the fans. Broadtexter is free of spam so fans will never get annoyed with third-party text ads on their phones.
One stand-out feature is that musicians can send regionalized alerts to their fans right from their own cell phones (because sometimes you just can't get to a computer between gigs). Regionalized and scheduled alerts can also be easily sent from the secure Broadtexter account where fan subscriber data can be reviewed, the Broadtexter widget can be customized and past and pending text alerts can be displayed and/or edited.
Broadtexter is offering a way for fans to stay informed when they're not at their computers. The growth of social networking sites like MySpace has created great opportunities to increase exposure for musicians, but it has also created an overload of information for the typical music fan. It's tied fans to computer screens and created a challenge to keep their attention. Broadtexter Mobile Fan Clubs make it easy for musicians to stay connected with their fans and update them with relevant information.
Broadtexter can be used for things like show time changes, special radio appearance announcements and exclusive fan club discounts. However, the greatest power is being able to reach a fan a few hours before a show with a reminder on their cell phone.
Broadtexter currently serves the U.S., Canada and Puerto Rico and has many great plans for new features to further empower artists with a deeper mobile platform. Setting up a Mobile Fan Club can be done in five minutes right from the Broadtexter Website.
For complete info, visit www.broadtexter.com.
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